Shopify Plus
DTC Fashion
DUBAI,UAE
2025
From zero to $1.2M
annual in eight months.
A UAE fashion label with a loyal community and a broken conversion funnel. We rebuilt the entire commercial engine storefront, CRO, subscriptions, and paid acquisition and turned stagnant revenue into compounding growth.
CLIENT
[Fashion Brand] — Dubai, UAE
SERVICES
Shopify Plus
CRO
Subscriptions
Meta Ads
TIMELINE
8 months · Jan–Aug 2025
TEAM
1 Shopify lead
1 CRO specialist
1 paid media lead
1 project manager
A store with a loyal following and a broken funnel.
When [Client] came to us, they had built a genuine community on Instagram — 80,000 followers, high engagement, authentic brand love. Their Shopify store had been live for two years. Revenue was flat at around $8,000/month.
The problem wasn’t brand or product. The problem was commercial architecture. Their conversion rate was 0.8%. Their average order value had never broken $84. They had zero repeat purchase mechanism every customer was effectively a one time transaction.
Every AED spent on Meta ads was buying a customer who bought once and left. The funnel was leaking at every step from landing page to PDP, from add-to-cart to checkout, from first purchase to second.
Three sprints. One commercial thesis.
We started with a forensic audit — heatmaps, session recordings, checkout drop-off analytics, and a competitor teardown. We found five specific friction points costing them revenue at every step of the funnel.
Sprint one: Rebuilt the Shopify theme from scratch on a performance-first stack. New PDP layout based on audit findings. Trust signals added at checkout. Page load time reduced from 4.2s to 1.1s. Immediately added 0.4% to conversion rate.
Sprint two: Launched a tiered subscription programme. Customers could subscribe to their two top SKUs and save 15%. First month saw 22% subscription attach rate. Every subscriber became a guaranteed repeat customer.
Sprint three: Rebuilt the Meta ad account from the ground up. New campaign structure, audience segmentation by LTV cohort, and a creative testing framework that shipped 4 new creatives per week. ROAS went from 1.4× to 3.8× in eight weeks.