Websites build to perform.
Production-grade marketing sites, web apps, and custom platforms built for Core Web Vitals, SEO, and real-world traffic not just a beautiful Figma file that breaks in production.
90+
PageSpeed score target
4–8
Weeks to launch
90+
PageSpeed score target
4–8
Weeks to launch
WCAG AA
Accessibility standard
4.9★
Average client rating from 47 reviews
Service overview
Web development
from Expando.
90+
PageSpeed score
4–8 wks
Typical timeline
WCAG AA
Accessibility
10yr
Experience
Most web development engagements fail not because of bad design or bad code, but because the brief was set around aesthetics rather than performance. We build websites that load fast, rank well, and convert visitors into customers. Those three goals drive every decision from architecture to component library to CMS choice and they’re fully compatible with outstanding visual design.
Expando builds marketing websites and web applications for businesses in Pakistan, UAE, UK, and USA using Next.js, React, and WordPress. Every project is engineered with SEO, Core Web Vitals, and conversion in mind from day one, not bolted on after design approval.
What’s included in every engagement
- UX strategy & wireframing conversion-optimised information architecture and user flows
- UI design brand-consistent, responsive, accessible design with full design system documentation
- Development in Next.js, React, WordPress, or headless CMS (Sanity, Contentful, Prismic)
- Core Web Vitals engineering LCP, INP, and CLS targets met and verified before launch
- Technical SEO build URL structure, schema markup, sitemap, canonical tags, hreflang
- Performance optimisation image compression, lazy loading, caching, CDN configuration
- CMS setup and team training your team updates content without calling a developer
- Hosting, domain, SSL, and 90-day post-launch support included as standard
The question we ask at the start of every web project is: what does this website need to do for the business? The answer is never ‘look good’ it’s ‘generate leads’, ‘sell products’, ‘recruit candidates’, or ‘establish credibility’. Those goals determine the sitemap, the CTAs, the content hierarchy, and the technical architecture. Design comes after function, not before it.
- How we work
Strategy first. Ship every fortnight.
No endless status meetings. No 60-slide decks. We define the commercial outcome in week one and measure against it every two weeks after that.
Discover
01
Listen before pitching
A 90-minute working session mapping your commercial goals, audience, and the real bottleneck holding growth back. No slide deck, no scope, until we understand the business.
Week 1
Define
02
Strategy on one page
A written brief with measurable outcomes, clear scope, and a 90-day roadmap. You approve it before anything is built. Everyone aligns around the same target.
Week 2
Build
03
Fortnightly ship cycles
Design, engineering, and media buying run in two-week sprints with a dedicated project manager. Slack channel, weekly Loom update, live results dashboard and ongoing progress.
Week 3+
Expand
04
Scale what worked
We double down on channels moving revenue and kill the ones that don’t. Month-three review is ruthless. Compounding growth, not compounding retainers.
Month 3+
Client words
Proof, not promises.
FAQ
Questions
answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
What platform do you recommend Next.js, WordPress, or something else?
It depends on your needs. WordPress is best for content-heavy sites where non-technical teams need to manage a lot of pages. Next.js or React is better for performance-critical marketing sites, web apps, or anything requiring complex interactivity. Headless CMS architectures give you the best of both. We’ll recommend the right stack for your situation not the one we find easiest to build.
Do you do design, or do we need to bring our own designer?
We do both. Our web builds include full UX and UI design as part of the engagement. If you have an existing brand identity or design system, we work within it. If you need brand design alongside the web build, we can run both in parallel.
How much does a website cost?
Marketing websites range from PKR 350,000 to 1,500,000+ depending on complexity, number of pages, custom features, and CMS requirements. We provide a full, itemised proposal after a briefing call not a ballpark figure that changes after you sign.
Can you take over maintenance of a site you didn't build?
Yes. We take on maintenance and optimisation of existing sites regularly. We do an initial audit to understand the codebase and identify any technical debt before committing to an ongoing retainer.
What about SEO is it included?
Technical SEO foundations are included in every web build: proper URL structure, schema markup, meta tag framework, sitemap, robots.txt, canonical tags, and Core Web Vitals optimisation. Ongoing SEO (content, link building, keyword targeting) is a separate retainer we can run both simultaneously.
What happens after launch?
90 days of post-launch support is included as standard bug fixes, CMS training, and minor adjustments. After that, you can move to a maintenance retainer or manage the site internally. We document everything thoroughly so you’re not dependent on us.
- Start a project
Let's build something that performs.
Tell us what you need to achieve. We’ll come back with a clear proposal, accurate timeline, and honest assessment of what’s realistic for your budget.
- Free technical audit for existing websites
- Proposal within 48 hours
- 90-day post-launch support included
- No retainer lock-in after launch