— SEO & AI SEO
Rank. Get cited.
Compound.
Expando is a premium digital agency from Karachi delivering SEO, Shopify, performance marketing, and web engineering for ambitious brands across the UAE, UK, USA, Canada, KSA, and Pakistan since 2016.
+340%
Organic traffic in 90 days
#1
Rankings achieved for clients
+340%
Organic traffic in 90 days
#1
Rankings achieved for clients
+480%
Organic leads generated
4.9★
Average client rating from 47 reviews
— Service overview
SEO
& AI SEO
from Expando
120+
SEO campaigns run
+340%
Avg. traffic growth
#1
Rankings achieved
6
Countries served
Most SEO agencies optimise for rankings. We optimise for revenue. That distinction changes every decision which keywords we target, what content we write, which links we build, and what we measure. If a ranking doesn’t generate leads or sales, it’s a vanity metric. We don’t report on those.
Expando is Karachi’s most experienced SEO agency, serving businesses across Pakistan, UAE, UK, USA, and Canada since 2016. We’ve ranked clients #1 for competitive keywords in legal, ecommerce, finance, manufacturing, and professional services sectors.
What’s included in every engagement
- Full technical SEO audit Core Web Vitals, crawlability, indexing, URL structure, schema markup
- Keyword research & search intent mapping across commercial, informational & navigational queries
- On-page optimisation meta titles, heading structure, internal linking, content depth
- Content strategy & editorial calendar targeting high-value, rankable topics
- Authority building link acquisition from real, relevant publishers via digital PR and outreach
- AI SEO entity optimisation, Q&A content architecture, citation tracking across ChatGPT, Perplexity, Claude & Google SGE
- Local SEO Google Business Profile, citation building, geo-targeted content for Pakistan & international markets
- Monthly reporting dashboard ranking movement, organic traffic, lead volume, and revenue attribution
The difference between SEO that works and SEO that just looks like it’s working is revenue attribution. Every campaign we run is connected back to leads, enquiries, and sales not just keyword positions. When a ranking moves, we want to know if it moved the business. That’s the question we ask every month, and it’s the question most agencies are afraid to answer.
- AI SEO explained
Google ranking
isn't enough
anymore.
Over 40% of searches now end without a click answered by AI Overviews, ChatGPT, and Perplexity. If your brand isn’t being cited in these answers, you’re invisible to the fastest-growing segment of online searchers.
Expando’s AI SEO service optimises for both: Google rankings and AI citations (AEO/GEO). The combination compounds month on month.
- How we work
Strategy first. Ship every fortnight.
Discover
01
Site & competitor deep-dive
We audit your existing site, identify technical blockers, map the competitive landscape, and build a keyword universe based on commercial intent.
Week 1 - 2
Define
02
90-day roadmap, one page
A written brief with target keywords, content priorities, technical fix schedule, and link targets. You approve it before anything begins.
Week 3
Build
03
Technical + content + links
Fortnightly sprints: technical fixes go live, content publishes, outreach runs. Live dashboard from day one. Weekly Loom update on what moved.
Month 1 - 3
Expand
04
Double down on what works
Month-three review: identify highest-performing content and keywords, expand into adjacent topics, increase link velocity on winning pages.
Month 3+
-Client words
Proof, not promises.
- FAQ
Questions Answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
How long does SEO take to show results?
Honest answer: significant ranking movement typically takes 3–6 months. Technical fixes can improve crawl health and some rankings within weeks. AI SEO (getting cited in ChatGPT and Perplexity) can show early signals in 4–8 weeks. We set realistic timelines in the strategy document before any work begins.
What is AI SEO and why does it matter?
AI SEO (AEO/GEO) is optimising your content to be cited by AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. As more users get answers from these systems without clicking websites, being cited not just ranked becomes critical for brand visibility. Expando was the first agency in Pakistan to build a systematic AI SEO methodology.
Do you write the content, or do we?
We write it. Content production is included in our SEO retainers. You review and approve everything before it publishes. We match your brand voice and brief each piece to target specific search intent and conversion goals.
What does an SEO retainer cost?
Retainers typically range from PKR 75,000 to 250,000/month depending on market competitiveness, content volume, and scope. We provide a full itemised proposal within 48 hours of your briefing call no vague quotes.
Do you work for businesses outside Pakistan?
Yes. Roughly 40% of our SEO clients are international UAE, UK, USA, and Canada. We handle hreflang, international keyword research, and market-specific content strategy as part of the engagement.
How do I know if SEO is working?
You get a live dashboard from day one showing ranking positions, organic traffic, leads from organic, and revenue attribution. We review it together monthly. If something isn’t moving, we tell you why and what we’re changing before you ask.
- Get Started
Start with a free audit.
Every SEO proposal includes a complimentary technical audit of your current site. You’ll know exactly what’s holding your rankings back before you commit to anything.
- Free technical audit no charge, no obligation
- Competitor gap analysis included
- Realistic timeline, not optimistic promises
- 4-hour response during business hours